---
title: "Keywords in URLs vs Titles: What Matters for SEO"
description: "Google says keywords in URLs have hardly any ranking effect, while the title tag shapes your result. What to put in each, and when to change a URL."
url: "https://skribra.com/blog/website-keywords-in-urls-vs-titles-pros-and-cons"
type: "article"
published: "2026-03-10T08:10:00.000Z"
updated: "2026-10-28T08:49:16.526Z"
reading_time: "12 min"
article_type: "Comparison"
---

# Keywords in URLs vs Titles: What Matters for SEO

Google says keywords in URLs have hardly any ranking effect, while the title tag shapes your result. What to put in each, and when to change a URL.

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