---
title: "SEO Content Marketing: What It Is and How It Works"
description: "What SEO content marketing is, how SEO and content work together, and a 6-step process from topic clusters to refreshes, plus metrics, roles and mistakes."
url: "https://skribra.com/blog/what-is-seo-content-marketing-and-how-does-it-work"
type: "article"
published: "2026-10-02T07:50:00.000Z"
updated: "2026-10-28T08:49:19.715Z"
reading_time: "16 min"
article_type: "Explainer"
---

# SEO Content Marketing: What It Is and How It Works

What SEO content marketing is, how SEO and content work together, and a 6-step process from topic clusters to refreshes, plus metrics, roles and mistakes.

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