---
title: "Analytics & Measurement — glossary category"
description: "Metrics and tools for tracking SEO performance"
url: "https://skribra.com/glossary/category/analytics"
type: "index"
---

# Analytics & Measurement

Metrics and tools for tracking SEO performance

- [Click-Through Rate (CTR)](https://skribra.com/glossary/click-through-rate): The percentage of users who click on a search result after seeing it in the SERP, calculated as (clicks ÷ impressions) × 100.
- [Bounce Rate](https://skribra.com/glossary/bounce-rate): The percentage of sessions in which a user visits only one page on your website and leaves without interacting further, as measured by Google Analytics.
- [Impressions](https://skribra.com/glossary/impressions): The number of times a URL from your website appeared in a Google search result, regardless of whether the user scrolled to see it or clicked on it.
- [A/B Testing](https://skribra.com/glossary/a-b-testing): A controlled experiment in which two or more versions of a web page, email, or element are shown to different audience segments to determine which performs better against a defined metric.
- [Conversion Rate](https://skribra.com/glossary/conversion-rate): The percentage of visitors who complete a desired action (purchase, sign-up, download, inquiry) on a website — calculated as conversions divided by total visitors multiplied by 100.
- [Dwell Time](https://skribra.com/glossary/dwell-time): The amount of time a user spends on a page after clicking on it from search results, before returning to the search results page — used as an indirect indicator of content satisfaction and relevance.
- [Google Search Console](https://skribra.com/glossary/google-search-console): A free tool from Google that provides data and diagnostic information about how your website performs in Google Search — including which queries drive traffic, which pages are indexed, Core Web Vitals scores, crawl errors, and manual action notifications.
- [Google Analytics](https://skribra.com/glossary/google-analytics): A free web analytics platform by Google that tracks and reports website traffic, user behavior, and conversion data — providing insights into how visitors find, navigate, and interact with a website.
- [Crawl Errors](https://skribra.com/glossary/crawl-errors): Problems that search engine crawlers encounter when attempting to access and process pages on a website — including HTTP errors (404, 500), redirect issues, and DNS failures — which prevent pages from being properly indexed.
- [Heatmap](https://skribra.com/glossary/heatmap): A visual analytics tool that displays user interaction data — such as where people click, how far they scroll, and where their mouse moves — as color-coded overlays on a web page, with hotter colors indicating higher activity.

## Machine-readable index

- HTML version of this page: https://skribra.com/glossary/category/analytics
- Site index for agents: https://skribra.com/llms.txt
- Sitemap: https://skribra.com/sitemap.xml
- Public REST API: https://skribra.com/api/v1
- OpenAPI specification: https://skribra.com/openapi.json