---
title: "Link Building — glossary category"
description: "Earning and managing backlinks to boost authority"
url: "https://skribra.com/glossary/category/link-building"
type: "index"
---

# Link Building

Earning and managing backlinks to boost authority

- [Link Equity](https://skribra.com/glossary/link-equity): The SEO value and ranking power passed from one page to another through hyperlinks — sometimes called 'link juice' — determining how much of a linking page's authority is transferred to the pages it links to.
- [Guest Posting](https://skribra.com/glossary/guest-posting): The practice of writing and publishing content on another website or blog, typically in exchange for a backlink to your own site — one of the most common white-hat link building tactics.
- [Broken Link Building](https://skribra.com/glossary/broken-link-building): A link building tactic where you find dead links on other websites that point to non-existent pages, create or identify equivalent content on your site, then notify the webmaster and suggest your page as a replacement.
- [Digital PR](https://skribra.com/glossary/digital-pr): A link building and brand awareness strategy that earns high-quality editorial backlinks from news outlets, industry publications, and authoritative websites by creating and distributing genuinely newsworthy content — such as original research, data studies, or compelling stories.
- [Link Reclamation](https://skribra.com/glossary/link-reclamation): The process of finding and recovering lost or broken backlinks that previously pointed to your site — including redirecting broken inbound links, converting unlinked brand mentions into links, and recovering links lost due to URL changes.
- [Skyscraper Technique](https://skribra.com/glossary/skyscraper-technique): A link building strategy coined by Brian Dean of Backlinko that involves finding popular content with many backlinks, creating a significantly better version of that content, then reaching out to everyone who linked to the original to suggest your superior resource.

## Machine-readable index

- HTML version of this page: https://skribra.com/glossary/category/link-building
- Site index for agents: https://skribra.com/llms.txt
- Sitemap: https://skribra.com/sitemap.xml
- Public REST API: https://skribra.com/api/v1
- OpenAPI specification: https://skribra.com/openapi.json